I kept noticing the same by Om ShuklaI kept noticing the same by Om Shukla

I kept noticing the same

Om Shukla

Om Shukla

I kept noticing the same thing:
Different brands. Same visuals.
Every category has invisible rules — and most brands follow them without realizing it.
So I built DISRUPT ⚡
A system that takes a product and:
• Identifies the clichés holding the category back 🔍 • Creates 3 distinct disruption strategies • Translates strategy into actual visuals 🎯 • Places them into real campaign contexts 🏙️ • And brings it all together into a short film 🎬
The goal wasn’t to generate better images.
It was to make better creative decisions repeatable.
That’s what DISRUPT does.
Built for the FLORA x Contra challenge
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Posted Apr 15, 2026

I kept noticing the same thing: Different brands. Same visuals. Every category has invisible rules — and most brands follow them without realizing it. So I b...