The Brief:
A new local coffee company is set to launch a number of new luxury coffee's aimed at ecologists. The coffee is set to hit local stores soon. The company would like me to come up with a name which is friendly but relates to the ecology theme and to also be eye catching enough to stand out from the crowd.
The Concept:
I chose to focus on coffee aimed at ecologists? why ecologists? Well I can tell you from working alongside them that they drink an awful lot of strong coffee. The reason for this is to keep them awake when out on bird or bat surveys. I decided on the name Lily's to make it more personable and incorporate flowers within the designs which relate back to the ecology theme.
