Marketing, Web & Graphic Design — Optoceutics

OptoCeutics is a health technology company focused on neuro-wellness and cognitive health solutions. The brand combines science, technology, and wellness to create products designed to support brain health and overall well-being.

The goal was to strengthen the company’s digital presence while building awareness, engagement, and trust across multiple marketing channels.

I managed marketing efforts across paid media, social media, email marketing, and digital content. The focus was on creating a clear and consistent brand presence while driving lead generation, website traffic, and customer engagement.

I worked across both strategy and execution, helping support campaigns from concept through launch and optimization.

Website design and updates

UX and website content structure

Paid media management

Social media marketing

Email marketing and lifecycle campaigns

Content creation and copywriting

Graphic design and creative assets

Campaign strategy and optimization

Helped increase brand awareness, improve engagement across digital channels, and support lead generation efforts through consistent multi-channel marketing campaigns. Supported continued growth in website traffic, audience engagement, and overall digital presence.