Communications & Digital Asset Management

Served as the communications backbone for one of the region's established music retailers, owning the full lifecycle of written content from drafting through distribution.

Content Production at Scale Drafted, edited, and coordinated 15+ weekly and monthly communication assets that reached a targeted audience of 5,000+ educators, performers, and families. Every piece had to land differently depending on the reader: a band director needs specs, a parent needs reassurance, a performer needs inspiration. I tuned the tone and detail level for each.

Digital Asset Library Management Built and maintained an organized digital asset library containing 1,000+ photos, videos, and written materials. Cross-departmental teams could actually find what they needed without pinging me, which cut content retrieval time significantly for internal stakeholders.

Brand Consistency Across Channels Collaborated with cross-functional teams to maintain 100% accuracy and brand consistency across all internal and public-facing messaging. Nothing went out the door without matching the voice.

I don't wait for communication needs to surface. I anticipate them. At Brook Mays, that meant proactively adjusting messaging tone, flagging gaps before they became problems, and keeping every stakeholder aligned without bottlenecks.

15+ communication assets produced weekly/monthly

5,000+ audience reach per distribution cycle

1,000+ digital assets organized and accessible

100% brand consistency maintained across all channels