FDA - “ADDICTION IS LURKING”
Katie Sadler
FDA - “ADDICTION IS LURKING”
Agency: FCB
“Addiction is Lurking” is a two-part commercial spot created for the FDA’s The Real Cost anti-smoking campaign. These spots tap into the mindset of how teenagers are socially motivated to use tobacco; many teens don’t identify as smokers because they only smoke “socially” when with friends. Using a Blair Witch-esque thriller lens, we show teens that when you smoke cigarettes, addiction is lurking…even when you can’t see it.
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Posted May 27, 2023
A two-part commercial spot created for the FDA’s The Real Cost anti-smoking campaign.
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U.S. Food and Drug Administration
