I've jumped in this project during a pause from ads and different kinds of errors to fix.
Solved tracking conversion problems and restructured the account, I made the campaigns more profitable and successful.
The goals 🎯
As a platform that connects Dog sitters and dog owners, the main problems to focus on where increasing che active base and conversions.
To increase the users meant increasing the number of dog sitters subscribed in the platform and enhance the number of transactions.