Search Engine Optimization Services - Personal Injury Law Firm

Julian Leandro

SEO Specialist
Content Writer
SEO Content Manager
Ahrefs
Google Search Console
SEMrush

Overview

In collaboration with the esteemed Tatum and Atkinson, a personal injury law firm based in Raleigh, North Carolina, I spearheaded a comprehensive SEO initiative to bolster their online presence, focusing on On-Page Optimization, Keyword Research, Strategic Internal Linking, Blog Content Strategy, Technical SEO Audit, and the provision of Monthly Reports featuring detailed keyword tracking and Google Business Profile analytics.

Project Details

The multifaceted project encompassed a range of strategic actions to optimize the firm's digital footprint. On-Page Optimization ensured that the website's content was not only informative but also search engine-friendly. Keyword Research identified key terms relevant to the firm's practice areas, guiding subsequent optimizations. Strategic Internal Linking enhanced user navigation and search engine crawlability, contributing to improved rankings. A thoughtfully crafted Blog Content Strategy established the firm as an authoritative voice in the legal domain. A thorough Technical SEO Audit addressed backend aspects to enhance overall site performance. Monthly Reports, inclusive of keyword tracking and Google Business Profile analytics, provided transparent insights into campaign effectiveness.

Results

The outcomes were transformative, evident in improved website visibility, higher rankings for targeted keywords, enhanced user engagement through strategic internal linking, and a distinguished online presence within the legal landscape. The monthly reports showcased tangible progress, demonstrating the impact of the implemented strategies on both organic search performance and the Google Business Profile.

Conclusion

My collaboration with Tatum and Atkinson shows my proficiency in executing a holistic SEO strategy tailored to the unique needs of a personal law firm. The combined efforts in On-Page Optimization, Keyword Research, Internal Linking, Blog Content Strategy, Technical SEO Audit, and Monthly Reporting not only elevated their digital presence but also positioned them for continued success. This project serves as a testament to my capability in delivering comprehensive SEO solutions that drive meaningful results for businesses in the competitive legal industry. Below is images of my results!
We saw a significant increase in organic search traffic
We saw a significant increase in organic search traffic
Here shows the increase in Calls YOY
Here shows the increase in Calls YOY
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