Presentation / brand identity design

Complete visual identity system, including custom presentation template, moodboards, logo, typography, and color palette

Communicating luxury and excitement across all brand touchpoints: social media, event signage, and branded hot air balloons.

Research & Discovery – Conducted in-depth analysis of AlUla's landscape and hot air balloon experiences to inform visual direction

Mood & Atmosphere – Developed moodboards balancing luxury, serenity, and excitement for the event aesthetic

Custom Visual Assets – Leveraged generative AI to create imagery capturing the region's natural beauty and dreamlike experience

Brand Identity System – Designed logo, typography, and color palette with cross-platform versatility

Presentation Template – Built an adaptable deck with customizable sections for text, images, and graphics

Brand Applications – Created mockups across touchpoints: social media, event signage, and branded hot air balloons