Revamping the Online Presence of a Non-Profit Organization

Unapologetic is a non-profit platform dedicated to amplifying the voices of BIPOC women entrepreneurs. Despite women of color controlling nearly half of all women-owned businesses in the U.S., they face significant challenges in accessing capital and networks. Unapologetic aims to educate consumers about the impact of their spending in creating racial equity and redistributing economic resources.

Enhance Digital Footprint: Improve the online presence to reach a broader audience.

Storytelling and Impact: Amplify the stories of BIPOC women entrepreneurs through engaging narratives.

Educate and Inspire: Raise awareness about the challenges faced by these entrepreneurs and inspire systemic change.

Engage Community: Foster a community of support and resources for women entrepreneurs of color.

Website Overhaul: Updated the website with clear sections: 'Home', 'The Project', 'The Stories', 'Connect', and 'Contact'.

Content Strategy: Focused on storytelling through oral interviews, allowing contributors to share and edit their narratives. This process ensured that the storytellers had control over how their stories were presented.

Diverse Representation: Highlighted stories from women with varied backgrounds, industries, ages, cultures, and experiences, particularly in the national capital region.

Visual Storytelling: Leveraged Claire Witko's skills in photography to capture the essence of each story with vibrant and uplifting images.

Digital Engagement: Utilized social media platforms like Instagram and LinkedIn for wider reach and engagement.

Community Building: Created a space for networking and support among women entrepreneurs.

Increased Engagement: Improved website and content strategy led to higher engagement rates.

Broader Reach: Stories reached a wider audience, educating more people about the challenges faced by BIPOC women entrepreneurs.

Empowered Voices: Provided a platform for women entrepreneurs of color to share their experiences and challenges in their own words.

Community Support: Fostered a sense of community and support among entrepreneurs, leading to shared resources and opportunities.

The revamp of Unapologetic's online presence significantly enhanced its impact in empowering BIPOC women entrepreneurs. The focus on storytelling, diverse representation, and community engagement not only amplified the voices of these women but also educated the public on the importance of supporting racial equity in entrepreneurship. This case study highlights the power of digital platforms in driving social change and supporting underrepresented communities.