Kajabi Webinar Funnel for Pogosian Tax Planning Inc

This project focused on creating a complete Kajabi-based system for managing and selling webinars - live, recorded, and in-person. The main challenge was to seamlessly blend new Kajabi pages into the existing website design so that visitors experienced a unified brand journey.

Phase 1 – Design Alignment: We used the client’s existing website as the visual foundation, ensuring that every new Kajabi page - from registration to replay - matched the original site’s style and tone. This kept the user experience consistent and professional.

Phase 2 – Page Setup: Created and configured all key pages in Kajabi:

Webinar Registration Page

Registration Thank You Page (with next steps)

Webinar Replay Page

In-person Event Page

Store Page (library for all live and recorded webinars)

Recorded Webinar Template Page (duplicable for future webinars)

Thank You Pages for all offers

Phase 3 – Offers & Automations: Set up offers for live webinars, recorded webinars, and in-person events - including bump offers and upsells. Configured multiple email automations:

Recorded webinar thank-you and replay sequence

Live webinar event reminders and post-event follow-up

In-person event notification sequence

Final Overview: The result was a complete, scalable Kajabi ecosystem that allowed the client to manage all webinar types - live, recorded, and in-person - from one platform. Everything was fully branded, automated, and aligned with their existing site for a seamless user experience.