Westbury Dental Care runs multiple London locations covering NHS, cosmetic, and specialist dental care. Their existing WordPress site buried that breadth in outdated layouts, cluttered navigation, and design that dated the practice by a decade. This spec redesign explores what the site could communicate — a modern, approachable practice that takes quality seriously without losing warmth. Rebuilt in Framer from scratch. Every section structured around how patients actually make decisions about dental care: trust first, treatments second, booking third. Key decisions: a warm but precise colour palette replacing the stock blue-and-white, a treatment architecture that surfaces the right service for the right visitor immediately, and a homepage that leads with the team rather than the logo.