Interior Design & Digital Education Kajabi Website

Juliene Winborne’s website was designed and developed as a sophisticated digital home for her interior design brand, bringing together her design services, educational products, lead generation, content, and future e-commerce ambitions in one cohesive online experience.

The goal was to create more than a portfolio website. The site needed to establish Juliene’s brand, communicate her interior design expertise, showcase her services, build an audience, promote her digital education offering, and create clear pathways for visitors to take action.

Planned a clear website structure around the brand’s core offerings

Organized services, educational content, resources, and conversion points

Created intuitive navigation to make the visitor journey easier

Structured key pages around specific user actions

Created a refined, editorial-inspired visual experience aligned with the interior design industry

Established a premium aesthetic while keeping the interface approachable

Focused on typography, spacing, imagery, hierarchy, and visual consistency

Designed sections to showcase Juliene's personality and design philosophy

Built responsive layouts for desktop, tablet, and mobile users

Presented virtual interior design services in a clear and compelling way

Structured service information to help potential clients understand the offering

Incorporated strong calls-to-action throughout the customer journey

Used visual storytelling to reinforce the quality and personality of the brand

Created dedicated pathways for the digital education side of the business

Integrated the course/waitlist experience into the broader website

Positioned the educational product as a natural extension of Juliene's expertise

Designed conversion-focused sections for visitors interested in learning from her

Integrated lead-generation opportunities throughout the website

Promoted a free Decorator's Starter Kit as a valuable lead magnet

Designed calls-to-action to encourage visitors to join the email list

Created multiple entry points for capturing prospective customers

Integrated testimonials to establish credibility and trust

Incorporated video/content elements to make the experience more engaging

Structured content so visitors could quickly understand Juliene's expertise and personality

Structured the website to accommodate the brand's future home décor shop

Created a foundation that allows the business to expand beyond services and digital education

Considered scalability when organizing the website architecture

Strategically placed CTAs across important sections

Created clear pathways toward consultation bookings, downloads, course interest, and email signup

Reduced unnecessary friction between discovery and conversion

Designed the website around business objectives rather than aesthetics alone

Interior design service pages

Virtual design consultation experience

Digital course / education offering

Course waitlist functionality

Lead magnet integration

Email list building

Testimonials / social proof

Video and content sections

Strategic CTA placement

Mobile-responsive design

Future-ready e-commerce structure

Brand-focused visual storytelling

Conversion-oriented page structure

The website was built to function as a central digital hub for Juliene Winborne's growing brand.

Instead of treating the website as a simple online brochure, the structure connects several stages of the customer journey:

That makes the website capable of supporting multiple revenue streams rather than relying on a single service.

I handled the website's visual direction, page structure, UX, responsive implementation, content presentation, conversion elements, and integration of the brand's various digital offerings.