We Are Antarctica

When designing this immersive display for the Trending Room at Outernet, we wanted to highlight the two main elements of the campaign. We aimed to highlight the connection between Antarctica and the rest of the world, along with the potential rising tides if we don't take action soon.

With this being a space that represents multiple brands, we need to explore a visual identity honouring both parties.

The water rises and falls, allowing observers the opportunity to see how they measure up. Shots from the expedition to Antarctica are on show, with dynamic lines connecting the two screens and spec. On the ceiling is a candy sky to further increase the immersive experience.

Conversation cards were designed to prompt discussion and ask challenging questions during and after the campaign.

The deck was designed with both information cards on the campaign and Antarctica, as well as question cards to answer on your own, with friends, family and more. Last up is the most important, the action card.

Where each person will look to act upon what they have learned, no matter how big or small, every action makes a difference.