Route Zero

VIDEO STYLE Based on the initial storyboard and style frames created by the Art Director of the project I was responsible of designing the transitions and type of motion that would best combine 3 different types of assets: video footage, stock images and vector graphics. The result, a mixed media video that illustrates the net zero goals of the client.

TONE AND ENERGY Structured as a series of facts and data, the script may feel rigid so the goal for this animation was to bring a more playful and dynamic flow that could carry the information and keep the audiences attention.