BRANDING + SALES PLAN CHICALITO

Strategies Approach: Brand Awareness Effort

Building brand recognition will take precedence over brand recall.

Objectives

Chicalito is expected to be recognized through a strong brand presence both at the point of sale and on social networks in order for the brand to be easily identified by its distinctive colors, symbols, and logo.

Consumers are expected to remember the brand when thinking about the category of sweets and snacks or in situations such as if the consumer is looking for a moment to pamper himself, or when he has a family or friends gathering.

Strategies

Visual stimuli: POP material at the point of sale.

Presence in social networks

Auditory stimuli: Announcement or jingle

Influencers: Cashiers