Great visual storytelling doesn't just show you what a product is.
It shows you how your life feels when you use it.
It's not like
Uber have cars that can fly to escape the 'traffic' 😩 especially if you are in Lagos (iykyk).... but they are telling you that you wouldn't have to become sweaty, jumpy and already tired before getting to work because you used public transport....
That is the
Uber Value!
Uber isn't selling a ride.
They're selling comfort, ease and the peace of getting somewhere without the stress of getting there.
A good visual storytelling sells the VALUE of a product or a company before a person even gets to use it...
....that's why you CANNOT miss it in your visuals because it's your not-so human sales person 🫴
What feeling did this image give you in the first 3 seconds of seeing it?