Directed and designed the Grape Powered Treatment campaign, a comprehensive 360-degree marketing initiative across the U.S., focusing on the Vinoperfect and Resveratrol-Lift collections. The campaign featured 12 billboards in Los Angeles, strategically placed around The Grove in collaboration with Sephora partners to maximize visibility, along with multiple placements in Dallas and Fort Worth, fleet bus wraps in Chicago and Miami, wild posters in key cities, and a prominent billboard above the Virgin Hotel in NYC. In addition to the extensive OOH execution, I developed paid media ads and digital assets that significantly boosted brand visibility and engagement in major markets. The campaign resulted in a 28% increase in Vinoperfect sales and a 42% growth in Resveratrol-Lift sales.