Redesigning India’s first Save Now, Pay Later neobank to promote financial wellness through goal-based saving, automation, and rewards.

Pi Money is an intelligent neobanking app built to shift India’s credit-first culture toward a savings-first mindset. By combining NSDL-powered digital accounts, automated bill payments, reward-based saving plans, and investment tools like FDs and gold, the app empowers users to reach financial goals with discipline and ease.

The platform focuses on “Save Now, Pay Later” instead of the conventional “Buy Now, Pay Later” trend—offering smart automation and meaningful brand incentives to encourage positive money habits.

The core challenge was to design a brand identity and web experience that could cut through the noise of the fintech space. The platform needed to instantly communicate authority and technical sophistication to a discerning audience. This required creating a memorable, interactive journey with fluid animations, a unique visual language, and a seamless user flow that felt both futuristic and intuitive, establishing Pi.money as an industry leader from the first click.