The American International School of Muscat (TAISM)

As project manager and web content writer for the new TAISM website, I was charged with keeping the project organized and moving while managing COVID-related delays in production and requests from multiple stakeholders within the school.

As a project manager, I worked with the school's chosen website vendor, Finalsite, and my agency's internal team to work through design iterations while managing all the challenges that arose during the early COVID-19 pandemic. Despite shifting timelines, team members falling ill, and various complications as the school adjusted its plans, we delivered an engaging, interactive digital experience that impressed prospective and current families alike.

Throughout the process, I became the primary content writer on the TAISM project. After developing robust user personas backed by in-depth research, I developed and revised content for the entire website that maintained the school's brand voice while remaining approachable and concise for prospective parents. In addition, I collaborated closely with school personnel both as subject matter experts and to refine the tone of the content further and capture the truly unique, holistic approach TAISM has towards international learning.