We devised an action plan overing a time frame of 60 weeks, rotating between different months. Linkedin Campaings i.e. would take place in January, March, April and July whereas SEO covered the entire year and Youtube advertising bridged some gaps by being active during January, February, April and May. Specific media channels were attributed to specific months. We optimized these rotations based on internal data from Royal Mail (direct marketing reach, and general digital Marketing databases. SEO is also were most of the marketing budget went in 73000 £ of almost 100000 £ of total budget.