Luna & Sage - Brand Design + E-Commerce Website UI - Homepage

Luna and Sage is an e-commerce store selling ethically sourced crystals and handmade goods. I wanted to explore a brand identity that fit with the essence of the brand, mysticism, with a modern twist. The use of grain and blur effects brings a dreamy feel that fits perfectly with the identity.

To distinguish the brand amongst competitors and have it stand out from the typical “mystical and magical” styling, I incorporated bright colors like orange and pink and minimized the use of black.

Luna & Sage was given an identity that could easily grow into a lifestyle brand and could stand on its own in a growing market.