Perroy Parfum - Spray your mood

Groupe Primordial, an innovative fragrance research and development company, has launched a vibrant new line aimed at young people, with scents inspired by moods.

To bring this unique identity to life, Perroy Parfum created the Mood Palette, a collection of eight fragrances capturing a spectrum of emotions.

Our task: to produce a 15-second spot, tailored for social media platforms (Instagram and TikTok) and also adaptable as a welcome banner for their website.

To infuse a fresh visual energy, we collaborated with Vincent Ben Abdellah, who brought a strong artistic direction and crafted a compelling storyboard. The final storyboard is rich and dynamic, perfectly aligned with both the client’s technical requirements and marketing goals.

With his forward-thinking approach, Vincent even suggested adding stickers to accompany the fragrance packages—an idea that, while not ultimately adopted, sparked new inspiration for the client.

Taking inspiration from the colorful packaging and the beige backgrounds initially chosen for the shoot, we crafted a diverse yet cohesive composition.

By alternating between simple and vivid backgrounds and mixing minimalist with fuller layouts, we created a striking contrast that brings energy to the visual flow.

For seamless fluidity, we used match cuts that allowed us to shift between different compositions with smooth transitions.

This technique gave us flexibility to work with varying moods, using both simulations and hand-crafted animations.

To synchronize precisely with the music and tempo, the vial bounces were animated by hand, while the final cushion effect was created using C4D's new fabric simulation engine.

Projects like this—where the client is receptive to creative ideas from a talented storyboarder—allow us to explore a wide range of techniques and refine our 3D workflow.

We’re very proud of the final spot, which marks a step forward in our animation and visual design approach.

Customer : Perroy Parfum Date: July 2024

Art Direction - Storyboard : Vincent Ben Abdellah Modeling - Texturing - Animation: Adrien Boutin Music: Mattijs Muller