Bravewood Social Media Design Campaign

Bravewood, a fintech startup aimed at making investing easy for the younger generation, needed a visually compelling social media presence. Our role was to design a scroll-stopping, informative content series that would boost awareness and drive user action.

Educate users on financial literacy and smart money habits

Attract young professionals and first-time investors

Break down complex finance into simple, visual content

Encourage app downloads and platform engagement

Humanize the brand by highlighting real job opportunities

Visual Style:

Bold and energetic color palette (greens, pinks, blues)

High contrast layouts for visual variety and clarity

Minimalist, lifestyle photography representing the target demographic

Clear, friendly typography that resonates with younger audiences

Format:

Carousel format for engagement

Modular tiles that function independently or as a series

UI mockups and finance concepts incorporated subtly

Approachable tone that simplifies investing for first-timers.

Visual consistency across different platforms.

Flexibility to post content as standalone or in series.

Versatile use: Education, promotion, recruitment.

25% increase in post engagement (likes, comments, shares).

10–15% CTR to Bravewood app or waitlist.

Higher profile visibility and follower growth.

Increased interest in career opportunities.

Bravewood’s social media design campaign connects investment literacy to a lifestyle. It informs, converts, and humanizes the brand all in one scroll. We created a bold, friendly, and versatile design system that sets Bravewood up as a go-to brand for beginner investors.