Tavi and Friends — A Character Brand Across Web & Social

ROLE Creator / Creative Director Brand and web design, character visual direction, AI-assisted video production and editing, thumbnails, social covers and platform adaptation.

ONE WORLD, MULTIPLE WAYS IN I created Tavi and Friends as an original preschool character brand, then developed its presence across a website, YouTube, Instagram and TikTok. The goal was to make every touchpoint feel like part of the same cheerful world, whether someone discovered a short clip, watched a full episode or explored the store.

A WEBSITE BUILT AROUND THE CHARACTERS The Shopify website connects the cast, free episodes and character merchandise. Playful character navigation and clear product browsing carry the visual identity through desktop and mobile, giving families a consistent path from watching to exploring the brand.

LONG-FORM STORIES, SHORT-FORM HOOKS For YouTube, I developed AI-assisted character videos with episode thumbnails that communicate the story at a glance. “Boomer’s Big Sneeze” is a strong example: an expressive character moment, a clear premise and a thumbnail built around one memorable idea.

Instagram and TikTok needed quicker entry points. I adapted character moments into vertical clips with immediate hooks, readable covers and captions that connect back to the larger series. The format changes while the cast, palette and tone stay recognizable.

A REUSABLE VISUAL SYSTEM Consistent character styling, bright colors, branded covers and repeatable layouts connect the channels. The system supports new episodes and short-form posts while keeping the work recognizably Tavi and Friends.

LIVE WORK The website and all three channels are live. This case study demonstrates the brand system and published work; no audience-growth or sales claims are included.

PRODUCTION NOTE The character videos use AI-assisted production with creative direction and editing. Music credits and AI disclosures appear on the relevant published content.

Website: https://taviandfriendstv.com/ YouTube: https://www.youtube.com/@TaviAndFriendsTV Instagram: https://www.instagram.com/taviandfriends_tv/ TikTok: https://www.tiktok.com/@taviandfriendstv

SELECTED VIDEO & SOCIAL EXAMPLES Full episode — Boomer’s Big Sneeze: https://www.youtube.com/watch?v=Zov_o7aMQg8 Instagram Reel — Big Sneeze: https://www.instagram.com/taviandfriends_tv/reel/DeJSXXizGbd/ TikTok — Too-Small Clubhouse: https://www.tiktok.com/@taviandfriendstv/video/7692525300604865823