OPPO Dance Challenge: Influencer Outreach

OPPO Dance Challenge (Influencer outreach) Objective: To amplify a music track on Instagram specially curated for the phone launch. You can view the music below, it was created by one of India's top artist.

Our Approach - We reached out to a renowed coreographer who prepared a dance routine which was then copied by some Cat B and Cat C influencers of India. Link to the Chreographer's reel -

Link to the audio - https://www.instagram.com/reels/audio/511001407078096?igsh=MTZycG5rY202d3M3aA==

The audio was trending for almost 10 days.

235 reels (100 were paid, rest organic)

Millions of views and a successful amplification