RIDE YOU VISION
Razvan ANTALUCA
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Posted Sep 4, 2025
Start by revealing the product details in a lively way, gradually increasing the pace and excitement, and finish with a memorable slow-motion beauty shot.
The "Ride your vision" board is a personal project around skateboarding and, more particularly, the Penny Board.
In this 3D motion piece, I aimed to explore the design and how it can be reflected in a modern, surreal, and colorful graphic universe.
Through warm tones and a strong rhythm, I tried to catch each of the components of the penny board. The use of tilted perspectives, while maintaining subtle movements, offers a dynamic opposition.
Having a well-structured action plan for impactful storytelling is essential. I typically begin with a close-up shot, using a blur effect and minimal lighting to focus on a specific part of the product.
From this starting point, I progressively reveal more details about the product. I break the narrative into smaller segments and gradually adjust the environment to create a dynamic shot that conveys speed and liveliness.
Finally, I conclude with a slow-motion beauty shot to highlight the products features.
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EXTRA USE CASE FOR BRANDS
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