Brand Identity & Marketing Design for

Project Overview I partnered with Liceria , a body and hair treatment salon to develop a chic and modern visual identity. The goal was to create a brand that felt luxurious, welcoming, trendy and appealed directly to their target clientele.

The Challenge The salon was preparing for a relaunch and needed a cohesive look that translated perfectly from their physical storefront to their Instagram page. They lacked a unified color scheme and a recognizable logo that stood out from local competitors.

The Solution I designed a sophisticated, elegant logo paired with a warm and inviting color palette. To ensure brand consistency, I also created a suite of marketing materials, including eye-catching social media templates, price list menus, and promotional flyers. The typography was chosen to feel both premium and highly legible.

The Result The new branding gave the salon a highly professional edge. The owner was able to easily use the social media templates to boost their online presence, and the physical menus elevated the in-store customer experience.