Designed a playful yet professional website for Sagitta Research Inc that needed to balance approachability with scientific credibility to attract both clients and research partners.
The Challenge
The company's work is complex and technical, but their audience includes non-technical decision-makers. They needed a website that made their research accessible and engaging without dumbing it down or losing credibility.
My Approach
Audience Mapping: Identified two key audiences (corporate clients and academic partners) and designed navigation paths for each
Wireframing: Structured the site in Figma with clear service categories, case studies, and team credentials
Visual Design: Playful color palette and modern illustrations balanced with clean data presentation and professional typography
Development: Built in Framer with responsive layouts and smooth page transitions
SEO: Configured for research industry keywords, methodology terms, and service-specific searches
Key Features
Engaging homepage with animated illustrations, clear value proposition, and dual CTAs for different audiences
Research services page with methodology breakdowns and use case examples
Case study section with results, methodology, and client testimonials
Team page with researcher profiles, credentials, and publication links
Blog/insights section for thought leadership and organic traffic
Contact page with inquiry form segmented by project type
Mobile-responsive design for executives browsing between meetings
Clean, fast-loading pages that reflect the company's precision
Results
A website that makes complex research feel accessible and trustworthy, attracting both corporate clients and academic collaborators through clear communication and professional design.
Tools: Figma, Framer
Platform: Framer
Industry: Technology, Research, Business Services, B2B
Services: Website Design, Corporate Website, B2B Web Design, UI Design, Professional Services Website
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Posted May 12, 2025
A playful yet professional website designed for Sagitta Research Inc. Balanced approachability with credibility, using bold colors and clear information architecture to engage visitors.