Original homepage preview: Cathy’s introduction, portrait and program-discovery button.
Three distinct offers on the live Kajabi page: Her First Brand, Encore and The Mastermind.
I built this Kajabi website to bring Cathy Savage’s coaching programs, membership and mastermind together under one personal brand. The homepage introduces Cathy, explains the different ways to work with her, and gives visitors a direct route to the program that fits them.
The main design challenge was presenting several offers without making them compete for attention. Her First Brand, Encore and The Mastermind serve different needs. I gave each one its own card, short explanation and next step, while keeping the colors, typography and page structure consistent across the site.
The opening section pairs Cathy’s portrait with a clear introduction and a program button. The page then moves through her background and into the offer selection. Black, white and soft pink connect the portrait-led sections with the program cards, keeping the experience recognizable as one brand.
My role covered the Kajabi website design and the public presentation of the membership and coaching offers. The wider page includes a personal-brand story, authority media, newsletter capture and navigation to the store and member library. The screenshots focus on the homepage and offer cards so the layout can be reviewed without exposing account data or client health stories.
Each program has a distinct next step. Her First Brand currently points to its Flodesk waitlist, while Encore and The Mastermind lead to Kajabi offer or information pages. These are the public routes shown on the live site; this case does not claim that every destination runs inside Kajabi.
The delivered result is a coherent Kajabi website where visitors can meet the coach, compare the offers and continue to the relevant program. This case documents the design and offer presentation, not a measured increase in leads, sales or membership revenue.