Clear Before Clever — the

Clear Before Clever — the photo-off check

Can a website explain its offer without the hero photo?

Watch the 90-second video: https://share.descript.com/view/sJlLFoROMd8

For this challenge, I built Nook, a fictional quiet-desk booking concept for Dhaka. The video follows three versions: the first draft, a typography-only change, and clearer copy that names the offer, location and next action.

One thing to try: hide the hero image, read the headline and button aloud, then ask someone what is offered and where the click leads. Use their answer to guide the next edit.

This is a new design exercise, with no customer testing or measured conversion claims. Video edited in Descript.