Raket PH Branding & PubMats

Amidst the turbulence of the pandemic, one platform emerged as a beacon of hope for non-food businesses: Raket PH on Rakuten Viber. Being an entrepreneur can often feel like being lost in space—adrift amidst a vast sea of stars, navigating through the darkness in search of your own personal constellation of success. I wanted to create a visual identity that not only captured the spirit of innovation and resilience but also inspired confidence and trust in our sellers.

Drawing inspiration from the cosmic wonders above, the branding of Raket PH embodies the spirit of exploration, innovation, and discovery, all wrapped in a package that feels as friendly and approachable as a familiar face in a sea of stars. From the warm, inviting design elements reminiscent of a cozy space station to the vibrant, welcoming color palette that radiates positivity and optimism, every aspect of the brand is a testament to the boundless potential and endless possibilities that await those brave enough to embark on the entrepreneurial voyage.

Raket PH isn't just a marketplace—it's a lifeline for small businesses struggling to stay afloat in uncertain times. And through my branding and marketing efforts, I was able to play a small but meaningful role in empowering these entrepreneurs to pursue their passions and thrive in the face of adversity.

My materials have not only been the cornerstone of the Raket PH campaign but have also been prominently featured in events and contests under the umbrella of Pinoy Dream Negosyo—a celebration of Filipino entrepreneurship on Rakuten Viber.