Engaging 3D Advertisement for Smoking Deterioration

Challenge: To create an ad putting a new fresh perspective on critical social topics affecting everyone today. WATCH THE VIDEO ABOVE OR HERE: https://vimeo.com/749826297

Create an ad putting a new fresh perspective on smoking and lung deterioration because of the harmful effects of smoking.

Young people (16 - 24) are increasingly bombarded with visual messages.

The message has to be different and attention-getting. It has to stop viewers in their tracks and get them to know that this message is for them specifically. There needs to be honesty yet provide a hopeful message, or information on how to help.