Engaging 3D Advertisement for Smoking Deterioration by Jordan McBarnettEngaging 3D Advertisement for Smoking Deterioration by Jordan McBarnett

Engaging 3D Advertisement for Smoking Deterioration

Jordan McBarnett

3D Designer

Visual Designer

3D Animator

Adobe After Effects

Adobe Photoshop

Cinema 4D

Challenge: To create an ad putting a new fresh perspective on critical social topics affecting everyone today. WATCH THE VIDEO ABOVE OR HERE: https://vimeo.com/749826297

PROCESS

CHALLENGE

Create an ad putting a new fresh perspective on smoking and lung deterioration because of the harmful effects of smoking.

AUDIENCE

Young people (16 - 24) are increasingly bombarded with visual messages.

EMOTIONAL TAKEAWAY

The message has to be different and attention-getting. It has to stop viewers in their tracks and get them to know that this message is for them specifically. There needs to be honesty yet provide a hopeful message, or information on how to help.