After reviewing the Action Bitters billboard and exploring what could be done differently, I decided to take on the challenge of reimagining the concept.
This video gives you a look into my creative process, from developing the idea to bringing it to life in Adobe Photoshop.
I believe good design starts with observation, but the real value comes from how you translate those observations into creative solutions.
This is a look behind the process. The final design is coming next.
Tools: Adobe Photoshop
Project: Self-initiated creative exploration.
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Posted Nov 1, 2026
From critique to creative execution.
After reviewing the Action Bitters billboard and exploring what could be done differently, I decided to take on the chal...