Art Direction & Concept for Auster

Auster is a creative brand born from the idea that collaboration among creatives is a natural, transformative phenomenon. The concept draws from Auster, the Roman god of the southern wind, and builds a visual identity grounded in symbolism: sand, grain, movement, and pointillism.

Every visual element reflects a deeper meaning. Sand, observed under a microscope, becomes a metaphor for individuality and unity. Points evolve into letters, patterns, and textures. The visual system plays with contrasts — micro vs. macro, structure vs. irregularity, materiality vs. language.

I developed: Concept Visual and semantic moodboards Visual storytelling Art direction

Auster is an example of cultural branding with emotional depth and visual intelligence.