Setting New Standards: 100% Meta Blueprint Certification
London Forbes
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Meta
Pioneered Meta Blueprint training programme to drive unparalleled expertise, achieving a remarkable 100% certification rate for a media agency in UK. This initiative positioned this achievement as the first in META to reach full certification but also enhanced client satisfaction. To amplify this milestone, I co-authored a success story with the Meta PR Team, showcasing our achievements and highlighting the impact of a fully certified team (full Link below).
PATH TO SUCCESS: THE HOW
Initiating the Certification Drive
Kick-off Event: Launched "Meta Certification Week" to encourage participation and awareness, though acknowledging that attendance was limited.
Identification of Needs: Recognised the necessity for a structured approach to achieve 100% certification across the agency.
Leadership Collaboration
Designating an Anchor Person: Collaborated with Agency leadership to appoint a senior-level "Anchor Person" responsible for accountability and oversight of the certification process.
Pairing with an Account Manager: Assigned an Account consultant from Meta (me) to work closely with the Anchor Person, ensuring clear communication and support throughout the initiative.
Actionable Strategy Development
Creating a Structured Plan: Developed a detailed strategy outlining key steps to facilitate certification, including timelines and responsibilities.
Certification Tracker: Implemented a certification tracker for transparency, allowing all team members to monitor progress and understand the certification requirements.
Kick-off Meeting
Initial Alignment Meeting: Organised a 30-minute meeting between both teams to review exam preparation materials, clarify the importance of certification, and set expectations for the process.
Engagement and Motivation: Emphasised the significance of certification for both individual and company growth, encouraging participation from all staff members.
Access and Support
Ensuring Access to Resources: Worked with the extended Meta team to ensure that all staff members had access to the exam portal, providing assistance with any login issues encountered.
Ongoing Support: Offered continuous support and guidance throughout the certification journey, addressing questions and providing resources as needed.
Setting Clear Objectives
Goal Setting: Established a target for the agency to certify at least 85% of their staff, exceeding the minimum requirement of 20% for company-wide certification.
Motivating Participation: Communicated the objective clearly to all staff to foster motivation and engagement.
Monitoring Progress
Regular Check-ins: Scheduled regular check-ins to assess progress against the certification tracker, ensuring that all team members were on track to meet the certification goal.
Feedback Loop: Gathered feedback from participants to identify any barriers to certification and address them promptly.
Celebrating Success
Recognition of Achievements: Celebrated milestones and successes throughout the certification process to maintain enthusiasm and motivation.
Post-Certification Review: Conducted a review after the certification period to assess the overall effectiveness of the initiative and identify areas for future improvement.
Conclusion
Through strategic collaboration and structured planning, the agency successfully achieved 100% certification via the Meta Blueprint. By engaging leadership, providing clear objectives, and ensuring resource accessibility, the agency not only met but exceeded their certification goals, significantly enhancing their team's expertise and credibility in the digital marketing landscape.
