A Beginner’s Guide To Website Content Writing
Apurva Verma
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Posted Jun 17, 2024
(This is a guide I wrote for new Website Content Writers with the help of my own experience and some research. The guide also contains hand-made diagrams.)
Join me as I explain the role of a website content writer and provide 11 tips for excelling in the job.
Photo by Kevin Bhagat on Unsplash
What is Website Content Writing?
Website content is pretty much anything you read on a website. It may include text (like the one you are reading at the moment), images, audio, GIFs, recordings, or videos. The content is essential for drawing in and keeping viewers interested, improving SEO to increase traffic, and building authority and trust in digital environments. It greatly enhances a company’s online visibility and success by facilitating efficient marketing, branding, and communication.
The majority of website content includes a marketing theme. However, some websites only provide information; they don’t market goods or services — such as blogs or news websites. Informational websites offer readers easy-to-understand, sophisticated information that they can remember.
To give you a gist of whatever I just mentioned, website content encompassing text, images, and multimedia is crucial for attracting and retaining viewers. It enhances SEO, and establishes authority and trust, thus boosting online visibility and success.
Example of a website. Photo by Pixabay.
What are the responsibilities of a Website Content Writer?
Research — The first and foremost job is to understand the target audience, industry trends, and business concepts. Gathering information to ensure content accuracy is something a website content writer needs to do.
Content Creation — This comes right after the research. Proper planning, crafting compelling headlines, meta descriptions, and calls to action help to promote or sell the company, product, or services on the web page.
SEO Strategy — This comes under one of the most important tasks as SEO (search-engine-optimisation) improves content performance. Use smart keywords and phrases that are most likely to be entered by users in web searches. Optimising titles, headings, and meta tags for search engines is also encouraged.
Editing and Proofreading — Use tools like Grammarly, and Hemingway to review and edit content for grammar, spelling, and punctuation error. The content must be clear, concise and aligned with the website’s aesthetics.
Content Strategy Development — Taking a strategic approach can lead to increased profitability, improved competitive advantage, better customer relationships, and greater efficiency and productivity. A proficient content writer must carefully plan and organize content calendars to ensure consistent updates, while also ensuring the proper integration and optimization of multimedia elements.
Analytics and Performance Tracking — Use the tools like Google Analytics to monitor content performance. This also includes responding to comments and feedback on the content whenever necessary.
Compliance and Update — It’s the content writer’s job to ensure that all the content is under copyright laws and ethical standards. Updating the existing content to keep it relevant and accurate also becomes necessary.
Collaborations — Working with designers, developers, and marketers ensures that the content aligns with overall website design and marketing goals.
11 Tips to be a Better Website Content Writer
Inverted Pyramid Approach. Image created by the author.
Know your audience and understand their demands by speaking directly to them.
Use the ‘Inverted Pyramid Approach’ which places the most essential information in the lead paragraph of the story. It then arranges the remaining details, and their importance in descending order.
Use power words and numbers to convey content value and make headlines more attractive and eye-catching.
Encourage readers to act by adding terms like ‘Sign Up’, ‘Subscribe’, or ‘Join’. Call To Action is an essential part of web pages.
Structure the content such that there is a good use of short paragraphs, bullet points, and subheadings. These elements make it easier to scan the website.
Use icons and media. Incorporate infographics, graphs, images, and videos into your website.
Use meta tags and terms that are commonly used to describe the topic. Add relevant links wherever needed and optimise URLs and images. SEO plays a big role in website reach.
Talk to the website readers as you would talk to one of your friends. The use of active voice and clear language is important.
Ensure your content is polished and professional before publishing. Mistakes are unacceptable, so edit and proofread till you are satisfied.
Add customer testimonials to demonstrate social proof.
Lastly, update regularly. Check for outdated information, add new sections, and revise your CTAs.
That’s all about Website Content Writing. I hope you enjoyed the content, thanks for reading!
Originally published on Medium. Check here -