ADs - Dubizzle Egypt 2025campaign

ADs - Dubizzle Egypt 2025campaign

Type: Ad

Role: Creative Producer, Music Producer

Scope: Concept creation, music production, lyric writing, directing 8 cutdowns, managing full production workflow

Output: 45s TVC + 8 social cutdowns

Link: YouTube

For the Dubizzle Egypt 2025 campaign, I creatively produced and directed the 8 social cutdowns, reshaping the core narrative into platform-specific micro-stories. I produced the music, wrote the lyrics, and built each cutdown around rhythmic cues for high-impact delivery. I adapted the content across IG Reels, TikTok, YouTube Shorts, and Facebook in multiple formats (9:16, 1:1, 16:9), ensuring unified tone, fast-paced storytelling, and strong visual identity across all outputs.