Framer Developer for Greenline Forest Website
Marco Wong
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Posted Feb 2, 2026
Responsible for transforming Greenline Forest's vision into a performant, scalable website. Focused on layout systems, responsiveness, component reusability.
Project Overview
Greenline Forest is a sustainable furniture and lifestyle brand focused on natural materials, craftsmanship, and eco-conscious design. The website serves as both a brand storytelling platform and a product-driven e-commerce experience, balancing editorial visuals with conversion-focused layouts.
The goal of the project was to deliver a premium, nature-inspired digital presence that communicates craftsmanship, sustainability, and trust while remaining fast, responsive, and easy to maintain.
Core Features
🪵 Brand-First Visual Experience
Large hero sections with immersive imagery.
Calm, earthy visual language aligned with sustainability values.
Editorial layouts that elevate product storytelling.
🛒 Product & Collection Presentation
Structured product and collection sections.
Clear hierarchy between categories, featured items, and highlights.
Designed to scale as new products and collections are added.
📱 Fully Responsive Design
Optimized layouts for desktop, tablet, and mobile.
Touch-friendly navigation and spacing for smaller devices.
⚡ Performance & Accessibility
Lightweight Framer implementation for fast load times.
Clear typography, contrast, and spacing for usability.
Technical Implementation
🔧 Platform
Built using Framer as the primary frontend and CMS platform.
📐 Design Execution
Implemented high-fidelity layouts based on provided design direction.
Translated visual concepts into flexible Framer sections and components.
🧩 Component System
Reusable layout components for:
Hero sections
Product highlights
Content blocks
Call-to-action sections
Ensured consistency across pages while allowing easy updates.
📱 Responsive Engineering
Managed breakpoint-specific behavior using Framer’s responsive controls.
Tuned spacing, typography, and image behavior per device size.
✨ Interactions
Subtle hover states and transitions to enhance perceived quality.
Motion used intentionally to support content, not distract from it.
What I Did
Built the website directly in Framer, turning designs and content structure into a live, production-ready site.
Implemented responsive layouts across all major breakpoints.
Developed reusable Framer components to support scalability and content updates.
Refined spacing, typography, and visual rhythm to maintain a premium feel.
Added interaction states and transitions to improve UX polish.
Performed cross-device QA to ensure consistency and performance.