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Enhancing Visitor Engagement for an AR/MR Startup with Framer

Florian Heysen

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Motion Designer

Framer Developer

Framer Designer

Framer

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"Thanks so much, Florian, you’ve done excellent work on this" John Dagdelen, Fluid Founder

Description

This case study looks at the redesign and optimization of Fluid's interactive Framer site, with a focus on boosting visitor engagement for an AR/MR (Augmented Reality/Mixed Reality) startup. The goal was to create a seamless, immersive user experience that aligns with the advanced AR/MR technology the startup provides. Using Framer, a robust tool for interactive web design, we aimed to reflect the brand's innovative spirit and present its offerings in a way that feels both futuristic and intuitive.

Conclusion

In short, animations and micro-interactions were key to making the website more engaging and intuitive. Subtle animations helped guide users, while micro-interactions like hover effects and smooth transitions made the site feel more responsive. These features not only added polish but also made it easier for users to interact with the AR/MR content, creating a more immersive experience.
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Posted Oct 29, 2024

Redesigned Fluid's Framer site for an AR/MR startup, adding animations and micro-interactions to boost engagement, making the site intuitive and immersive.

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Motion Designer

Framer Developer

Framer Designer

Framer

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