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This case study looks at the redesign and optimization of Fluid's interactive Framer site, with a focus on boosting visitor engagement for an AR/MR (Augmented Reality/Mixed Reality) startup. The goal was to create a seamless, immersive user experience that aligns with the advanced AR/MR technology the startup provides. Using Framer, a robust tool for interactive web design, we aimed to reflect the brand's innovative spirit and present its offerings in a way that feels both futuristic and intuitive.

In short, animations and micro-interactions were key to making the website more engaging and intuitive. Subtle animations helped guide users, while micro-interactions like hover effects and smooth transitions made the site feel more responsive. These features not only added polish but also made it easier for users to interact with the AR/MR content, creating a more immersive experience.