I was approached by Artemas Agency to help create customized icons for their new website. They needed a LottieFiles animation expert to create a series of fun, quirky, character-based animations, similar to the references below, to be used across their brand's social content, app UI, and website.

Once we landed on a direction, I reviewed what others in the space were doing, then sketched the icons for approval before moving into illustration.

With the sketches approved, I created the illustrations in two rounds. I started in black, grey, and white so the focus stayed on structure rather than looks. Once that was signed off, I added color and settled the palette for each icon before moving into animation.

Here are a few of the illustrations.

With all the illustrations approved, I moved into After Effects to animate the icons. Below is the final animation as it appears on the webpage.