Project Title: Lead Generation Campaign for Hero MotoCorp
Project Overview: Executed a comprehensive digital marketing campaign for Hero MotoCorp, India's leading two-wheeler automobile company. The campaign aimed to generate leads through targeted ads across Facebook, Google Ads, and Display Ads, capitalizing on the brand's strong presence in the automotive sector.
Objectives:
Increase brand engagement among potential customers.
Generate high-quality leads through optimized digital ads.
Maximize reach and impressions across multiple platforms.
Campaign Duration: 8th October to 24th October
Key Results:
Total Impressions: 2,311,885 (2,162,685 on Facebook and 149,200 from Google Ads)
Leads Generated: 7,442
Total Reach: 1,115,667 (exclusively from Facebook Ads)
Strategies and Execution:
Designed and deployed engaging Facebook and Instagram ads, optimizing each for maximum interaction.
Utilized Google Ads for extended reach beyond social media, targeting relevant audiences based on their search behaviors and interests.
Monitored and adjusted the campaign in real-time to ensure optimal performance and lead quality.
Tools Used:
Facebook Ads Manager for creation and optimization of social media advertisements.
Google Ads for managing search and display ad strategies.
Analytics tools for tracking ad performance and user engagement.
Deliverables:
Provided detailed performance analytics and insights to gauge the success of the campaign.
Developed a comprehensive report detailing each aspect of the campaign from conception to execution, including screenshots of ads and statistical data.
Conclusion: The campaign significantly boosted Hero MotoCorp's visibility and engagement within the target demographic, achieving a high volume of potential leads and further establishing the brand's dominance in the automotive industry.
I am attaching a ppt file for reference and ads screenshot.
