Project Type
Landing page design and build (Framer)
Timeline
2 weeks, solo project
Objective
Design a clear, emotionally-driven landing page for Nestly, a conceptual home setup service that helps people move into ready-to-live homes. The goal was to translate the brand’s promise — “peace, not piles of boxes” — into a simple, interactive experience that makes visitors instantly understand the value of the service.
Goals
Communicate Nestly’s vision and mission in a way that feels human and inspiring.
Showcase the step-by-step process (Tell us where, Choose your plan, We handle everything) without overwhelming text.
Build trust with dynamic proof points that highlight speed, transparency, and convenience.
Use modern interactions (scroll reveal, hover states, carousels) to keep users engaged while keeping the site minimal and clean.
Hero Section: The hero of Nestly sets the tone immediately: a promise of ease and calm, not chaos and boxes.
How we work: Instead of listing steps in a traditional numbered format, Nestly transforms its process into interactive story cards
Benefits Section: The “Why Us” section doubles as a brand positioning moment and an engagement anchor. Rather than a static block of text, Nestly layers motion, video, and interaction to immerse users in the value proposition.
Features: Instead of overwhelming visitors with static text, the design leans on a dual-layer approach: clear feature listings paired with dynamic video storytelling.
Testimonial: The testimonial section features a single, powerful endorsement rather than a grid of quotes
FAQ Section: Instead of overwhelming visitors with a long wall of text, we used a three-column accordion layout where each question expands on click.
CTA & Footer: The CTA and footer merge into one seamless closing moment, with smooth hover states on the links and a subtle transforming logo that keeps the brand alive even as the page ends.
The final landing page strikes a balance between clarity and emotion. Visitors don’t just see what Nestly does — they feel the experience of moving stress-free. With scroll-based storytelling, hover-driven cards, and trust-building carousels, every interaction supports the brand’s promise:
Walk into a home that’s already ready.
Built Nestly’s landing page in Framer with scroll animations, video carousels, and interactive storytelling to reimagine how a moving service presents online.