I specialize in B2B event

I specialize in B2B event marketing, trade shows, sponsorships and strategic partnerships — with particularly strong experience in the mortgage and financial services industry.

My work has covered the complete event lifecycle: identifying the right industry opportunities, evaluating sponsorships, coordinating vendors and logistics, developing promotional campaigns, supporting on-site execution, capturing leads and organizing post-event CRM follow-up.

In my mortgage-industry work, I managed a portfolio of approximately 30 trade shows annually as part of an approximately $500K annual events, sponsorships and membership program. I also supported major conference sponsorships, industry association relationships and promotional initiatives while coordinating with sales teams and Account Executives.

My experience includes:

• Trade show and conference planning • Sponsorship evaluation and coordination • Strategic industry partnerships • Professional association relationships • Vendor and promotional merchandise management • Booth, collateral and event logistics • Pre-event marketing and attendee engagement • Lead capture and CRM organization • Marketing-to-sales follow-up • Post-event campaigns and reporting • Budget coordination and vendor negotiation

My approach connects events with the larger marketing and sales process. A successful event shouldn’t end when the booth closes — leads, relationships and opportunities need a structured path forward.

EVENT STRATEGY → PROMOTION → EXECUTION → LEAD CAPTURE → CRM → FOLLOW-UP → OPPORTUNITIES