Build Azure Data Lake enabling BI and ML capabilities

A progressive program was initiated to develop Market Intelligence for the Consumer Products division of a Biopharma company based in the UK. We established an Azure Data Lake, integrating timestamp versioned data from IQVIA, NielsonIQ, and internal sales data. Dimensions were constructed to facilitate the development of machine learning models aimed at classifying product categories, leading to significant time savings for field executives. Additionally, ARIMA models were deployed to provide management with sales projections and to design targeted campaigns for their products..