The now-infamous campaign showcased children of different racial backgrounds—two white girls, a Black girl, and an Asian boy—posing with plush bears outfitted in fishnet tops, studded leather harnesses, and chains. Surrounding them were props associated with adult themes, including whips, chains, and what appeared to be alcohol paraphernalia. The second campaign, shot in an office setting, included documents referencing United States v. Williams, a 2008 Supreme Court case that upheld criminal penalties for child pornography distribution.