E-commerce Website Landing Page Redesign

I was tasked to redesign an existing e-commerce website landing page only using Framer.

In this redesign, I set out to give the brand a clean, intuitive look that celebrates its outdoor roots. First, I streamlined the layout by clearing away clutter, defining a clear visual hierarchy, and ensuring smooth navigation on every device.

Because the brand lives outdoors, I wanted the site to feel open and refreshing—like stepping outside. I picked a warm, earthy palette of browns and soft oranges to echo wood, soil, and sunlight. I did consider adding a hint of blue for freshness, but staying grounded in nature felt more authentic.

Rounded, gentle shapes take cues from outdoor gear, giving the interface a friendly and safe vibe. Key products now stand out with bold imagery, clear calls to action, and tight messaging, so shoppers can focus on what matters.

By trimming heavy media, the site stays light and purposeful. The result is a fresh, welcoming design that perfectly matches the brand’s promise of modern gear built for life outside. Result

• Delivered a modern, fully responsive E-commerce website

• My redesign stood out as among the best amongst others who worked on it