Glow Brand Identity

Dhyaneshwaran Karthikeyan

Dhyaneshwaran Karthikeyan

Glow

Client: Glow Skincare
Challenge: Breaking into saturated premium skincare market with 3 new serums
Goals:
- Establish visual distinction from competitors (Drunk Elephant, The Ordinary)
- Achieve 15% engagement rate on Instagram within 3 months
- Drive 500+ website visits/month via social channels
Premium Skincare Serum Company
Platform Focus: Instagram (primary), Pinterest (long-form)
Content Pillars:
1. Ingredient science breakdowns (carousels)
2. Customer journey stories (video testimonials)
3. Serum ritual guides (Reels/Stories)
Tone: Authoritative yet approachable ("Dermalabs-meets-Glossier")
Content Production Pipeline:
1. Bi-weekly strategy alignment calls
2. Batch photography sessions (serum close-ups, lifestyle shots)
3. Canva templates for rapid post creation
4. Sprout Social scheduling calendar
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Posted May 6, 2025

I’ll manage and grow your brand with engaging social media content, strategy, and analytics-boosting your online presence and connecting you to your audience!