Glow Brand Identity
Dhyaneshwaran Karthikeyan
Glow
Client: Glow Skincare
Challenge: Breaking into saturated premium skincare market with 3 new serums
Goals:
- Establish visual distinction from competitors (Drunk Elephant, The Ordinary)
- Achieve 15% engagement rate on Instagram within 3 months
- Drive 500+ website visits/month via social channels
Premium Skincare Serum Company
Platform Focus: Instagram (primary), Pinterest (long-form)
Content Pillars:
1. Ingredient science breakdowns (carousels)
2. Customer journey stories (video testimonials)
3. Serum ritual guides (Reels/Stories)
Tone: Authoritative yet approachable ("Dermalabs-meets-Glossier")
Content Production Pipeline:
1. Bi-weekly strategy alignment calls
2. Batch photography sessions (serum close-ups, lifestyle shots)
3. Canva templates for rapid post creation
4. Sprout Social scheduling calendar
Like this project
Posted May 6, 2025
I’ll manage and grow your brand with engaging social media content, strategy, and analytics-boosting your online presence and connecting you to your audience!
Likes
0
Views
0
Timeline
Sep 6, 2024 - Dec 11, 2024
