A 30 second TV advert I devised and animated in its entirety for the 2024 Fringe Festival.​

Pitching this concept to the Fringe, I wanted to create an advert that would capture audiences' imaginations and generate intrigue around the festival by personifying one of the campaign's objects as a curious, daring and impulsive festival-goer.

Thank you to Loop Agency for providing the 3D models I used to animate the advert and the entire marketing team at the Edinburgh Festival Fringe Society for being the very best collaborators.

The above TV advert is the result of several months collaboration with the Fringe, during which time we devised and built the full #UnleashYourFringe campaign for 2024's Fringe festival.​

I wanted to ensure that the campaign was packed with potential for animated content on all of the Fringe's digital platforms.​

In addition to the TV advert, I animated logos, social media videos and transitions for video content, which you can watch below!