Bay Ridge Pilates Booking Platform and Website

Live site: bayridgepilates.com Scope: Full website design and development, including class booking system Stack: Python (backend), React.js, Next.js, HTML/CSS My Role: End-to-end design and development

Bay Ridge Pilates, a Brooklyn-based studio, needed a digital presence that felt like a calm, premium wellness space rather than a generic fitness booking site. Beyond the visual identity, they needed a working system to handle multiple class types (Power Core Pilates, Pilates Studio, Reformer Flow), pricing tiers, and scheduling, all through a smooth booking flow instead of manual sign-ups.

I designed the site around a soft, calming visual language, natural lighting, muted tones, generous whitespace, to reflect the studio's positioning around holistic wellness rather than high-intensity fitness. Structurally, I kept the path to booking short: pricing, schedule, and class types are all reachable within a click or two of the homepage, with a clear "Book Now" action present throughout rather than buried in a menu.

On the backend, I built the class booking and scheduling logic in Python, connected to a React/Next.js front end so class availability, pricing tiers (including the studio's introductory offer and founding member pricing), and account creation all work through one integrated system rather than a third-party embed.

Homepage with direct booking CTA and clear introductory offer messaging

Class browsing and scheduling system covering multiple class types

Tiered pricing structure (intro offer, founding member unlimited plan, standard pricing)

Account creation and login for returning clients

Fully responsive design across devices

About/Why Choose Us pages establishing studio credibility and instructor expertise

A fully functional, branded booking platform that lets Bay Ridge Pilates manage class scheduling and client sign-ups directly through their own site, without relying on a generic third-party booking widget that would have broken the premium feel of the brand.