Built with Framer
Sleek Website Design & Development for Hue by Isi
Jesse Ohue
Live Site Link: https://huebyisi.framer.website/
About Hue by Isi
Hue by Isi is a bold beauty brand that celebrates self-expression, individuality, and color. It targets a diverse, modern audience looking for vibrant, personality-driven beauty services.
Project Objective
I was tasked with creating a dynamic, scroll-driven website that reflects the brand’s energetic tone, showcases products with flair, and feels accessible, sophisticated & premium.
By using Framer, I ensured a seamless build process with easily editable content for future updates.
Deliverables
Responsive Landing page Design
Framer Development with sleek and sophisticated transitions and scroll animations
Process
Research & Discovery
Conducted a kickoff meeting to understand the vibe and identity of Hue by Isi.
Analyzed competitor websites to identify industry standards.
Design
Created modern, pixel-perfect designs in Figma with a simple minimalist color palette and typography. This allowed the services they render take center stage
Development in Framer
Built and tested the site with dynamic interactions and responsive layouts.
Feedback & Refinement
Incorporated client feedback to refine designs and improve usability.
Results
Increased Traffic & Bookings:
Post-launch analytics showed a 35% increase in web traffic and a 22% boost in bookings and consultations within the first month.
Elevated Brand Presence:
The visually expressive design reinforced Hue by Isi’s identity as a bold, modern beauty brand and captured the attention of its target audience.
Scalable & Editable:
Built in Framer with flexible, editable components — allowing for effortless future content updates and growth.
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Posted Jun 17, 2025
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